How to Set Up a Confetti Company
Starting a confetti business is a great way to enter the party goods industry. People use confetti for bridal showers, baby showers, weddings, Christmas parties, proms and especially for New Year's Eve celebrations. Confetti adds an extra flair to tables and is fun to include inside of balloons, invitations and even party favor bags. Starting a confetti business requires the ability to make assorted confetti and effectively market and distribute it to the appropriate target audience.
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Things You'll Need
- Assorted sizes of clear plastic bags
- Scissors
- Anti-static spray
- Die cuts (various shapes and sizes)
- Assorted paper (different colors and textures)
- PVC (polyvinyl chloride) sheets
- PET (polyethylene terephthalate) sheets
- Paper cutter
- Old magazines
- Old newspapers
- Old gift wrap
- Desk
- Computer
- Storage bins
- Digital camera
- Business cards
- Stapler
Instructions
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Think of a name for your confetti business. Make it something fun and attention-grabbing. Begin to research other confetti businesses in your area and online. Take note of how they market their services, their target market, pricing options and where they purchase their supplies.
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Visit your local craft supply and paper stores to purchase supplies. Collect old newspapers, magazines and gift wrap from family and friends. Set up an area in your home as a studio--equipped with a desk, computer, storage bins, a work surface and good lighting.
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Determine how you'll distribute your confetti. Clear, plastic bags work well to protect what's inside, while still giving a peek at the product. Decide whether you want to sell your confetti by the pound or by the ounce. Offer a sample size, a small size and a large size and determine a price for each.
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Make about 150 sample-size bags of confetti using assorted die cuts, colors and textures, or paper and plastic. Use 50 bags as samples you can take with you when you meet with potential clients. The remainder can be used for marketing purposes. Use your digital camera to take pictures of each variation.
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Create business cards and a website. Using a stapler, attach a small bag of confetti to each business card to give potential customers a sample of what you provide. On the back of your business card, include ideas for how and when to use confetti. Be able to display and sell products on your website. Upload the photos you took of your sample pieces.
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Distribute your business cards throughout your community. Work with area event planners, florists, bridal shops and party supply stores to see if they'll allow you to place your business cards and sample confetti bags in their stores. Offer to cross-promote their businesses to your customers.
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Promote your business in print and online wedding and party planning directories. Register for local wedding and event-planning trade shows. Sign up for arts and crafts fairs in your area.
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Tips & Warnings
Other ways to promote your business include using online sites like www.etsy.com or www.ebay.com. Photograph your new confetti styles often and always have a sample handy for customers to view.
