How to Market My Gift Baskets
A gift basket business can be a great way to earn money, but you need customers to keep your business going. Properly marketing a gift basket company will turn your endeavors from a small money-making hobby into a full-fledged business. You don't have to spend a lot of money to advertise your gift baskets---be prepared to network with others in your community.
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Instructions
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Create a website that showcases your baskets. With gift baskets, potential customers like to know what they're going to get. It's not enough for them to know what you put in the basket---they want to see how you'll present it as well. A website will allow you to show detailed pictures of your gift baskets. Create both discount and premium baskets to accommodate all levels.
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Advertise online; opportunities abound. You could list your gift baskets on eBay, Craigslist or Etsy, for example. Also look for local websites that allow businesses to purchase graphic advertisements.
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Print business cards to hand out. Business cards allow you to advertise directly with the people that you meet. Simply hand out your card when someone asks what you do for a living. You can have your cards professionally designed, but you can also use templates at business card printing stores. Be sure to include your website address on the card so people can see examples of your work.
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Offer referral discounts. Word of mouth is often great advertising for any business. For example, if someone is taking your gift basket to a baby shower, it will be great if she can let people know that she bought it from you. To encourage customers to spread the word, offer a discount for those who refer new customers to you.
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Partner with local businesses. Look for businesses that relate to your gift baskets. If you always buy the products for your baskets from a particular store, that store may be willing to leave your business cards by its register.
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Join your local Chamber of Commerce. The Chamber of Commerce offers an excellent opportunity for business owners to network with each other. When you attend local meetings, you'll meet others who may need your services or who would like to partner with you.
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