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Step 1
Visit YouTube and sign up for an account. It is free. You will need to create your video. You can use a webcam, digital camera with video capabilities, a video camera, or a cell phone that can capture video. You may need a helper to film you while you talk, if you are not using a web cam.
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Step 2
Create a short 3-5 minute video about your business, website, blog, or whatever product you are promoting. Focus on the benefits of your product - what it can do for your customer. Does it help them make money at home? Does it teach them something? Does it make them look younger? Does it help them save money?
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Step 3
Give your website address early in the video so if viewers want to check it out immediately, you won't lose them. Then give your website address at the end of the video.
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Step 4
Provide quality information. Tell your viewers something important or unique so they will want to visit your site to learn more. Avoid blasting on the scene and just blurting your website.
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Step 5
Be careful what you name your video. Use the Google AdWord Keyword Tool to determine highly searched keywords, and use those words in your title. You want your video to appear in Google search results when people search for the topic.
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Step 6
Upload your video to YouTube. Again, enter the keywords you researched using the Google AdWord tool.
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Step 7
Save a copy of your video on your computer. You can also use it as a marketing tool on other sites.
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Step 8
See the resources section for more tips on how to use video marketing to promote just about anything.
Comments
calwesttropical said
on 10/29/2009 Great article! We are expanding our web presence and this is a great idea! 5*
cis4car said
on 10/29/2009 Great tips on bringing traffic to your website...thanks
5* & recommended : )