How to Make Money Using Postcards with Direct Mailing
Advertising your products and services doesn't need to be expensive. You can easily keep in touch with clients and make money using postcards with direct mailing best practices. It's cost-effective and can be easy to get started. While it's not a quick solution to riches, a steady and long-term approach to postcard mailings can generate substantial income over time as you hone your mailing list, copywriting technique, and testing skills.
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Instructions
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How to Make Money Using Postcards with Direct Mailing
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Put together your mailing list. If you have current customers, compile their full names and mailing addresses into an Excel spreadsheet, a Word document or on a piece of paper. If you do not have a list, research potential customers who may fit your target market and create a mailing list through associations, local businesses in a phone directory or city records.
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Split the list into groups for testing your direct mailing efforts. Test different aspects of your postcard mailing, changing one variable at a time, such as your headline or your postcard design.
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Buy or design postcards. You can buy a pack of postcards from an office supply store or design basic postcards through a service like Vistaprint.com.
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Design and draft a specific, clear, and compelling postcard message. Decide why you're sending the postcards. For example, it can be a series to announce your new services, send a happy birthday special offer, give them useful tips or remind them about seasonal sales.
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Determine if you'll use first-class mail or standard mail for your postcard mailing. Go to a post office or go online to usps.com to find out the requirements and cost of your mailing.
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Put postage on your postcards. For a small postcard mailing of less than a few hundred, you can use stamps or your own postage meter. Take them to the post office.
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Track your direct mailing efforts on Excel, Word or in a paper notebook. Note when you've sent the mailing, the offer and to which list. As you receive phone calls and orders, compare the increase in your orders to the postcard mailings to figure out which mailings performed best.
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Tips & Warnings
To make money using postcards, be patient, consistent and persuasive. Postcard marketing or any advertising efforts require repeated exposure---it takes time, usually seven or more contacts before a customer will buy. Target your mailing list and test your marketing efforts to get the best results.
Avoid buying cheap leads and general mailing lists, which tend to be out-of-date and ineffective.
