BareMinerals is sold by Bare Escentuals through its BE Boutiques, by phone and over the Internet. It offers a bareMinerals Club program that includes automatic shipments of bareMinerals without you having to lift a finger. But the secret is out, and you may have seen the bareMinerals product line in your favorite salon or spa lately and thought that it would be a great product line to add to your retail location. It sells on reputation alone and its high quality, all-natural ingredients are popular as everyone is becoming more in tune with their overall health. The products are exclusive to full service salons and spas through the Bare Escentuals wholesale division. So if you want to add the product line, you need to be an established salon or spa.
Contact the Bare Escentuals wholesale division. Explain that you own a full-service salon or spa and wish to discuss adding the bareMinerals product to your retail product line. The company will contact an account executive with whom you can discuss details.
Discuss wholesale details with your account executive. Determine if Bare Escentuals will be a good supplier to work with for your business. Will it provide product training for your employees? Will it offer a wholesale pricing system that allows you to make a profit? When bareMinerals offers sales promotions, can you offer them in your salon? Remember that Bare Escentuals will retain the majority of the market. Determine if Bare Escentuals products are the perfect fit for your salon or spa and be sure to consider the product reputation and corporate advertising that you can benefit from.
Announce the bareMinerals product line to current and future salon customers. Sending postcards to your clients and placing the bareMinerals products prominently in your salon will let your customers know that they now have the option of buying directly from you. You add the convenience of being able to show them how to properly use the product and get natural weightless coverage that the company says will improve clients' skin condition over time.
Tips & Warnings
- Research your clients' makeup preferences to estimate sales volume. You may be surprised by how many of your clients have used bareMinerals products and would like the convenience of buying it directly from you.
- Take advantage of the product training and teach each new employee so you can add the application knowledge as a selling point for your clients.
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