How to Obtain More Business for My Janitorial Company
Although you can start a janitorial company with a relatively small amount of money, it takes quite a bit of effort to obtain clients. When deciding how to market your janitorial business, cost will be a factor, but effectiveness should be your greatest concern. There are many ways, both online and off, to market your janitorial service, but you will need to target your efforts to get the best results.
Other People Are Reading
Instructions
-
-
1
Launch a website. This is one of the best ways to introduce your business to potential customers and give them basic information, such as your price list, the services you offer, your policies and contact information. You can also start a blog and get a domain name that points to your blog's URL -- this is a cheaper option.
-
2
Team up with complementary businesses and offer their customers discounts, and vice versa. Carpet installers, independent commercial real estate agents and pool-servicing companies are just a few of the good partners for a janitorial service. Contact prospective companies in your area and let them know how much of a discount you'll give to customers they refer, and emphasize the benefits of working together.
-
-
3
Print business cards, bumper stickers and car window decals advertising your business using a company such as Vista Print. Hand your business cards to people throughout the day, and give a few to your close friends and family so they can refer your business to others.
-
4
Start a customer referral program in which existing customers who send a new customer your way get a certain amount or percentage off of their next janitorial service. This is a great way to not only get new clients, but build loyalty with existing ones.
-
5
Run a contest on your website asking potential and existing customers to fill out a questionnaire; in return their names will be put into a drawing for a free cleaning. Better not run this type of contest more than twice a year -- you don't want to get in the habit of giving away your services for free.
-
6
It's good public relations, however, to offer your janitorial services for free to a select number of nonprofit organizations in your community, such as after-school centers, nursing homes or homeless shelters. Be sure to send a press release announcing your community work to your local radio stations, television news networks and newspapers -- it could land you valuable media attention. Remember to keep track of the value of services you donate so you can write it off when you do your taxes.
-
7
Place ads in your local business journals and real estate agent association publications, offering their members and subscribers a certain percentage off (no more than 15%) of their first cleaning. You can also place ads in their email newsletters -- this helps you gain more commercial accounts.
-
8
Mail brochures to the businesses in your area that are most likely to use your service: apartment complexes, real estate agencies, commercial interior designers, the owners of office complexes and independent retail stores.
-
1
