Things You'll Need:
- Lace wigs
- Website
- Sales tax permit
- Federal tax ID
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Step 1
Visit Celebrity Style Wigs (see Resources) to learn all there is to know about lace wigs. The process involved in creating the perfect lace wig is complicated and time-consuming. You need to understand the mechanics behind designing the best wig for your clients. You'll need to teach your clients how to measure their head to ensure an exact fit, and how to identify whether they want any additional features such as adding baby hair for a more natural look, full lace for a flawless hairline, double knots for more durability, and bleached knots for a more natural appearance along the roots.
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Step 2
Select a name for your lace-wig business that you can use on your website. Before you register your business name, visit godaddy.com to import the name and see if the domain name is available for purchase. This way you will ensure that both your business name and domain name are the same. This isn't crucial, but it may simplify accounting and marketing issues.
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Step 3
Register your business and obtain a sales tax permit and federal tax ID, which will allow you to purchase wholesale goods.
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Step 4
Find lace-front wig manufacturers, become a reseller for current lace-wig businesses (see Resources), or consider learning how to make your own lace-front wigs. Visit lacewigtrainingcenter.com (see Resources) to purchase an all-inclusive kit that will teach you everything you need to know in order to produce your own lace wigs. The advantage to producing your own wigs is that you will be able to guarantee the quality of your wigs. The business is registered with the Better Business Bureau and offers a money-back guarantee.
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Step 5
Purchase a website for your lace-wig business. You'll need a domain name, shopping cart and Web hosting site. These can be purchased individually or as a complete package. There are dozens of comprehensive e-commerce sites. Corecommerce.com and volusion.com offer complete packages that start at about $25 per month. Vendio.com and ecrater.com are free marketplace options; however, they don't offer as many of the SEO tools as commerce sites that you pay for. When deciding on a package, look for one that offers Google Adwords, Google Analytics, Google feeds and customer loyalty tools such as coupons, rewards points and subscription services.
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Step 6
Design your website. Create a page that details information about lace wigs, includes tutorials that show clients how to properly measure their heads, and describes wig specifications. People with medical conditions that result in the loss of their hair may be eligible for grants or insurance coverage. Include this information on your site. Detail your business background and knowledge about wigs in an About Me page on your site. Discuss any formal training that you have.
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Step 7
Purchase male and/or female mannequins to showcase your wigs. If you will make and ship your own wigs, you will need packaging supplies.
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Step 8
Take quality images of your wigs and put them on your site. Ask customers or friends and family to model wigs.
