How to Advertise Candy Bouquets
Candy bouquets are a trendy take on traditional floral bouquets and gift baskets. Because this product has a variety of customers, split your advertising focus between specific female-oriented gifting and the general public. Use free Internet listings to your advantage and only pay for local advertising to get maximum exposure for your candy bouquet business.
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Instructions
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Photograph a variety of your candy bouquet products on plain backgrounds. Set up the bouquets against white or black sheeting. Pay attention to the details and turn each candy flower to its best angle. Screw the camera into a tripod and stand in front of the bouquets. Lower the tripod to be level with the product. Set up lamps to your left and right pointing at the bouquets. Take several photos of each bouquet, including close-ups of the specific candies and details used.
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Upload the digital photos to a computer with Internet access. Look for free online listings to promote your business, like Yellowpages.com. Include updated business contact information and as many photos as possible to get the most views on your ad.
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Prepare fliers or color postcards to advertise locally. Use a local printing service or an online company. Design your ad to include at least one large, color photo of the candy bouquet. Include a bulleted list of the product's features and optional products a customer could include. Place the business phone number or website in a large font to catch the viewer's eye.
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Donate a few candy bouquets to local charity auctions or fundraising events as centerpieces. Choose elaborate, detailed candy bouquets themes to show off your skills. Include a color, printed business card or small flier in a highly visible place on each bouquet.
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Offer a discount or special deal for each seasonal holiday, such as Halloween, Christmas and Valentine's Day. Prepare special designs for smaller holidays like Secretary's Day, Mother's Day and National Educator's Day. Some customers may not have considered sending a candy bouquet until they see a specific design for these days.
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Prepare an email list with automatic mailings for each holiday and season, large or small. An email reminding your customers of Boss's Day or Grandparents Day may cause them to order a gift for a holiday they would have otherwise overlooked.
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Tips & Warnings
Keep a variety of colored candies and decorations available for designing sports-themed bouquets in any team's color. Stock up on decorations specific to the local high school mascots. Advertise to parents by donating centerpieces for some local sports banquets. Offer discounts for good grades or local school children.
References
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Comments
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This is very good advice I will put it to use.
