How to Advertise with YouTube

An effective YouTube advertising campaign can reach millions of potential customers online.
An effective YouTube advertising campaign can reach millions of potential customers online. (Image: Creatas/Creatas/Getty Images)

According to the video uploading website YouTube, hundreds of millions of videos are viewed on its site every day. With such an enormous, global audience, online advertisement on YouTube is quickly becoming as potent a marketing opportunity as the commercials that air during the Super Bowl. This is especially true of advertisements that "go viral," and get passed around online from one potential customer to another. Fortunately, initiating an advertising campaign on YouTube is cost-effective and easy.

Create a YouTube account. Select a unique, professional user name that succinctly represents your business. For example, Coca Cola's YouTube account name is "cocacola." However, if your business is small and it is unclear from the name of the company what products or services it specializes in, include the type of product in the YouTube account name. For example, an outdoors company called Mountain Top that specializes in hiking boots should select a YouTube account name like "mountaintopboots."

Upload one or more engaging, dynamic advertisement videos to your YouTube channel. Include key terms in the titles of your advertisement videos that users are likely to search for, as well as the names of your products, services and business.

Customize your YouTube channel to reflect your business. Add custom backgrounds, banners and a brief description of your company.

Utilize YouTube's Promoted Videos feature to drive traffic to your advertisement videos. This features your videos prominently whenever YouTube users search for key words that you choose. You only pay YouTube when a user clicks on your video, so Promoted Videos is a direct, cost-effective addition to your advertising campaign.

Create an overlay for your advertisement videos that links to your business website. Overlays are semi-transparent advertisements that appear on top of YouTube videos and are manageable through your YouTube account page. This will drive traffic to your online distribution centers and ensure that interested viewers of your advertisement videos know where they can purchase your products and services.

Tips & Warnings

  • Try keywords in your title
  • Make the video as exciting as possible
  • Do not spam
  • Do not lie

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