How to Decorate an Exhibit Booth

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If your business or organization is planning to attend an exhibition to educate or intrigue potential customers and clients, it is imperative that your booth stand out from the crowd. While the appearance of your display depends on your specific business, as well as on the nature of the event, you want to project an image that is competent, capable and professional. Decorating your exhibit booth can be both easy and fun, but you should follow these steps to make sure you have done everything you can to make the event a success.

Things You'll Need

  • Folding tables
  • Tablecloths
  • Display boards
  • Balloons
  • Brochures
  • Business cards
  • Advertising items or samples

Check the registration paperwork to determine the size of your booth, as well as where you will be located in the exhibit hall. Your table needs will be different if you have a corner booth instead of a booth that is bordered by others. Figure out how many tables you will need to create either a U-shaped or L-shaped configuration that will draw people into your space.

Purchase tablecloths, balloons and other decorative elements in the colors of your business logo. Heavy linen tablecloths can be purchased or rented, and they will add an expensive feel to your booth. Balloons attract attention to your booth, as well as add a colorful element to the space.

Prepare display boards or banners to showcase information about your business. You might want to include merchandise costs, sales projections, stock information, facts about your product or examples of completed work, depending of the nature of your business. Have these items professionally printed or use professional materials to create the displays.

Purchase advertising materials or create samples of your work for potential clients to take with them after visiting your booth. Pens, magnets, or small calendars with your business information prominently placed on them are a nice way to keep your name in the hands of potential customers. If you run a food-based business, make samples for people to taste. Design business cards to hand out to everyone who steps into your booth.

Set up your booth before the day of the event so that you can evaluate its appearance. Make sure your booth is not overcrowded, and ensure that your business materials are displayed prominently.

Tips & Warnings

  • Use the vertical space that your booth provides. Instead of laying all of your materials out on the table, hang banners and display boards from the walls or curtains around or behind your booth. Not only does this make your booth visible from further away, but it will also give you additional space on your tables. If you have the ability, set up a television with a DVD player that features your business in action or plays a digital portfolio of your projects. If the exhibition is not a strictly business-like environment, add revolving lights, bubbles or a similar outlandish, attention-grabbing element to your display. Be sure to check the exhibition rules so you do not violate any of them with your display.

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