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Step 1
Build A Network Of Friends:
The first step to social marketing, believe it or not, is to not market your website at all. You want to start by creating a network of friends within the social site with like-interests and goals. However, you will generate traffic to your site by placing a link in your profile. Each time a member visits your profile, it's likely they will visit your site as well.
Avoid any promotions for the first few weeks. If you jump in simply by promoting your site, you will quickly be ignored by many members of the social network you are participating in. -
Step 2
Socialize Often:
Spend time each day socializing on each of the social networking sites in which you are a member. The more you participate, the more exposure you (and your website) will receive, making it easier to build necessary connections. -
Step 3
Slowly Introduce Website Links:
Once you have created a network of friends, you can then begin to slowly introduce links to specific areas or your website. Be cautious when attempting this. Only recommend your website when it is absolutely relevant to the member and/or topic you are posting to. -
Step 4
Stay Active:
The key to social marketing is to be consistently active. Don't take too much time off between conversations, postings, etc. You must maintain the friendships and network you have built along the way to keep a steady flow of traffic.
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