Selling concrete lawn ornaments to individuals, landscapers and retail outlets is a lucrative enterprise that surprises many people who enter it. In this business you can use so many marketing techniques that you might wish you had ordered more from your wholesaler.
Things You'll Need
- Business license
- Tax registration
- Concrete lawn ornaments
How to Sell Concrete Lawn Ornaments
Find a wholesaler of high-quality, low-price concrete lawn ornaments. Your ability to sell at a competitive price and maintain a profit depends on your sourcing the best wholesaler.
Determine your inventory needs. Concrete lawn ornaments are available in various styles, sizes and finishes, so consider your size and budget .
For example, if you could order 50 concrete lawn ornaments with shipping included at $12.75 each, or 10 at $25.50 each, you might want to consider renting storage space to hold the additional inventory. A 50 percent discount shouldn't be ignored.
Prepare a marketing plan. Reaching a varied group of customers will require tiered marketing and pricing for individual buyers in person or on the Internet, and for landscapers and retailers.
For example, if you establish a website you will have to budget the cost of building and maintaining that site into your markup. You will need an arrangement with a freight company with confirmed pricing. If you plan a retail location, you will need to include all the overhead expenses.
Brochures, samples and travel expenses for shows and marketing to landscapers and retailers also must be calculated before fixing the varied pricing levels.
Execute your marketing plan and monitor your business. You'll need to stay in contact with all of your customers and leads and monitor customer service.
For example, if sending high-quality brochures to all of the landscapers and landscape designers in your area didn't generate enough phone calls, then call them, visit them, take the owners to lunch, or better yet hold an open house in your garden. Free snacks and drinks might be just what it takes to become their local go-to supplier.