How to Build Displays in a Grocery Store

Grocery stores use product displays in prominent locations to promote sale and featured products. Displays have evolved from handmade signs to sleek, nationally produced display materials. While the styles may vary, grocery store displays are easy to make by following a few winning strategies. Does this Spark an idea?

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Shelving
Signs

Instructions

- 1
  
  Decide on a unifying theme for your grocery store display. Center a display on a holiday and include items traditionally served, such as turkey and stuffing around Thanksgiving. Group disposable dinnerware and party food for displays centered on sports championships or graduation season. Introduce customers to new items from familiar brands by displaying the brand's products together.
- 2
  
  Use recipes as a way market different products. Pair chocolate bars, marshmallows and graham crackers in a summertime s'mores display. Suggest dinner with a green-bean casserole by grouping together the appropriate ingredients. A picnic-themed display offers endless possibilities for product pairings.
- 3
  
  Catch your customer's eyes with shapes and stacks. Make a tall tower or wide wall with cans of soup. Stack produce like bananas or oranges into a pyramid. Use cereal boxes to form a grand arch that your customers can walk through.
- 4
  
  Write your signs in bold, attention-grabbing text and color. Keep the information concise and easy to read, and include product names and prices. Colors for text, borders or background should stand out but not overwhelm the shopper.
- 5
  
  Build displays with a lot of space and product. A customer can't buy your featured item if it isn't there. Use deep shelves and have multiple levels. Pay attention to product levels throughout the day and restock as appropriate.

Tips & Warnings

Make sure that customers of all heights can reach your product. Design your display with high shelves and low shelves.
Complex products stacks are subject to stability issues, with avalanches of cans and boxes if tipped over.

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Comments

1344126462 Feb 15, 2012
good place to start when researching the retail grocery mechanics of buiding displays.

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