How to Write a Persuasive Letter

Writing a persuasive letter is an art form all by itself, and even some of the best writers aren't able to convince or coerce their readers. You don't need to be a professional copywriter in order write persuasively, but you do need to follow a few specific advertising rules and think critically about what you are writing.

Instructions

1. Get inside the mind of your reader. In order to write persuasively you must be able to think from their perspective. This will help you to identify problems that they have and create a letter that suggests a solution.

2. Structure your letter around solving one particular problem. After you've been inside your reader's mind you should be able to target an issue that they have and focus your entire letter on this. This strategy is extremely effective if you have a product that you are trying to sell, but also works well with any type of persuasive writing.

3. Captivate their attention right away. Your letter needs to draw your reader in and make them want to listen to your point of view. This can be done with an alluring headline or strategic introduction, but it needs to be done as soon as possible or you risk losing their attention.

4. Provide legitimate reasons for your case. People like to hear the reasoning behind suggestions, and the more reasons you can provide the better chance you will have at swaying your reader's opinion. However, you need to make sure that they are legitimate reasons that are relevant to the reader's problem or dilemma.

5. Repeat the problem and your solution at multiple points throughout the letter. An effectively written persuasive letter will reiterate both the problem of your reader and the solution that you offer over and over again in order to drive your point home.

6. Conclude with "your way" being the "only way" to see things. At the end of your persuasive letter it's important to represent your view as the best way of seeing the situation and leave no room for doubt. This will leave your reader with a strong sense of urgency to share your opinion, and have them doubting their previous stance on the subject.