How to Market for Medical Billing
Reach potential clients in the health care industry using various methods of marketing such as referrals, phone solicitation and networking. Use these effective, low cost strategies to allow you to maximize your client potential. Marketing to physicians, hospitals and health care agencies is the first step to obtaining new clients.
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Instructions
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Get Ready
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Make a List. Begin the quest for your new clients by determining what companies will need your medical billing services. List the name, address and phone number of local companies who you will market to. Include hospitals, private physicians, nursing homes, outpatient care centers and insurance companies.
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Get Business cards. Business cards are an essential marketing tool. Put a promotion on the back of your business cards such as "Free Dinner for Referrals" or something similar. Give your business cards to everyone you come in contact with whether or not they are in the medical or health care field. Anyone can be a great source of referrals.
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Design Material. Begin your marketing plan by designing a brochure or flyer. Design your material by using a program on your computer such as Microsoft Word. List your medical billing services, benefits of hiring your service and your rates. Compare your rates to those of another medical billing service; make sure they are competitive. List your training, expertise and customer service skills.
Start Marketing
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Place Calls. Begin contacting the potential companies on your list by telephone. Ask to speak with the office manager. Ask if she is satisfied with the current medical billing services. Tell her how you can save the company money and provide excellent service. Ask for an appointment; bring in your brochure and business cards when meeting with your potential client. Bring in a service contract as well for the company to sign.
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Choose to hand deliver or mail the brochures to prospective clients for an alternative to placing calls. Call the prospective client first to verify the office manager's name or other contact name.
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Get the Word Out. Post your flyers everywhere free bulletin boards are located. Post them at grocery stores, markets, libraries and the local courthouse. Get a short spot on the radio and advertise your medical billing services. Place a small classified ad in the services section of your local paper.
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Market Online. Visit online health care and medical discussion forums and blogs. Offer your opinion and expertise; plug your name and service whenever possible.
Design a website. Obtain a domain name that fits your business name and service. Buy a domain name for a couple of dollars at places such as godaddy.com. Godaddy gives you a free five-page website when you buy a domain name. Design your website using one of their free medical templates. List your services, rates and any other information that is relevant on your new website. List your website name on your business cards and other marketing materials. Submit your website to all search engines. List your business name, phone number and website in all online medical directories.
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Network. Visit all medical supply stores or health care uniform stores. Ask to place business cards or brochures on their counters. Medical professionals visit these stores on a regular basis.
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