How to Start a Mall Promotion Business


Extensive traveling, meeting and planning are essential in the mall promotion business. While this business can be operated from a home office, a great deal of time is spent in clients' offices. This business can be started with $500 to $1,500. The yearly earning potential ranges from $30,000 to $45,000. Typically mall promotion businesses charge $500 to $1,000 per project or monthly retainers that are pre arranged. Having one mall as a client can allow your business to generate substantial revenue. However, it is recommended to promote several malls at one time to increase annual income.

Use merchandising experience. Obtaining a degree in marketing and business promotion will be an asset. However, actual work experience in a shopping center is a good substitute. Marketing and customer service experiences are essential in this business.

Target new customers. The goal of mall promotion is to encourage new customers or customers that have not been shopping at the shopping center to do so. Utilize existing customer databases. Create promotional literature. Distribute promotional literature. Use email and snail mail. Television advertisements and newspaper display ads are another option.

Create new promotions. Consider themes like buy one get one free or sidewalk sales. All of these promotions are geared toward getting customers to shop. Your job, of course, will be to create unique promotional events for shopping malls.

Contact potential clients. Getting your first client will be the hardest. Create a promotional package. Use a computer to make business cards.

Schedule mall promotion events. Look at a calendar. Select optimal times of year to promote specific events at each mall on your client list.

Collaborate with mall staff. Schedule meeting prior to events. Give details of upcoming events. Explain what is necessary to reach goals. Attend post event gatherings. Evaluate each event. Determine if the event was successful. This information will be vital when planning other events.

Understand needs of consumers and clients. Create promotions that the corporate client will have faith in. Know the clients promotional budget for each event. Stay within the boundaries of the budget. Select promotional events that consumers will be excited about. Make sure that all aspects of the shopping center target market are addressed.

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