How to Start a Jewellery Business

An attractive jewelry display
An attractive jewelry display (Image: stone beautiful march/

If you have an eye for fashion, the jewelry business could be for you. Since jewelry is a top gift choice for holidays, birthdays and anniversaries, selling it presents the opportunity to create unlimited earning potential. The jewelry business also offers a great degree of freedom and flexibility. Whether you would like to sell jewelry full time or on the side to make extra cash, successfully operating a jewelry business requires forethought, planning and organization.

Things You'll Need

  • Computer with Internet access
  • Jewelry-making magazines
  • Yellow pages
  • Digital camera

Write a business plan identifying potential customers, create a budget and establish sales goals. Decide if you will sell jewelry brought from a wholesaler or if you will make it yourself. Select the kind of jewelry you will sell. Karen E. Spaeder of says, "Choose the type of jewelry design you want to specialize in, such as earrings, rings, necklaces, handbags or a combination of specialties."

Develop a marketing plan. Decide if you will sell jewelry online, at arts and crafts fairs, by consignment, wholesale or at private shows.

Research and make a list of suppliers. Whether you decide to make your own jewelry or purchase pieces wholesale, many resources can be found in the pages of beading and jewelry-making magazines. Search in the yellow pages under the jewelry and beads sections to find wholesalers or bead stores. Doing a web search will surely generate a lengthy list of suppliers.

Take pictures of jewelry to be used in marketing materials. To successfully sell jewelry, you will need to learn to take professional-looking photos. Photos should be arranged in an aesthetically appealing way. This may require some practice. Jewelry designer Rena Klingengerg says, "Photographing jewelry is an important skill for jewelry artists because jewelry is a visual product." The photos can also be used to create a portfolio.

Create a business identity by ordering business cards and postcards that include pictures of your jewelry. If you sell jewelry at arts and crafts fairs, potential customers will need to be drawn to your booth or table. Order a banner that utilizes text and graphics that indicate exactly what you sell in an attractive manner.

Tips & Warnings

  • Allow family and friends to model your jewelry. Give them a healthy share of business cards to give to admirers. Study trends and styles, as jewelry is part of the ever-changing fashion industry. Do not ignore men as potential clients. Men represent a large number of jewelry purchases.

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