How to Define Marketing for the 21st Century
No one has a crystal ball to predict the future of anything with certainty; however, for marketers in the 21st century, it's more about creating the future of marketing rather than predicting it. The definition of marketing has changed as the channels for marketing have evolved. The shrewd marketer will look to the evolving psychology of the 21st century individual consumer to redefine future product marketing.
Other People Are Reading
Instructions
-
21st Century Consumer Marketing
-
1
The popularity of social networking sites on the Internet has created huge masses of people engaged in dialogue, sometimes speaking at the same time, when the urge to post can sometimes overshadow the need to post something meaningful. A backlash will no doubt occur shortly when marketers will need to reassure consumers of reaffirming their uniqueness within the throng of talking heads.
-
2
The era of the Talking Heads will end and marketing campaigns that tout the individual over the group, following one's own drummer rather than the crowd, and how a product helps to carve and define individually, will be important 21st century marketing initiatives in a few short years.
-
-
3
Marketing will return to promoting traditional values. As a society, we have pushed the envelope on what is obscene, family friendly, politically or otherwise correct. Our sense of values, right and wrong and what is acceptable behavior has changed dramatically over the last 20 years.
-
4
The growth of explicit programming available on cable TV, the ubiquitous "beep" as reality TV shows resonate potty mouth America, and even children's cartoons with themes and language that would be unthinkable years ago has become commonplace. A return to traditional values in marketing will define some 21st century marketing.
-
5
Personalized marketing will return. The Internet has collected volumes of personal information about all of us. Every click of a mouse gets recorded somewhere. Internet ads are already served to consumers that reflect their online browsing behavior. This will only intensify and become even more personalized as individual data captured at retail gets merged with online advertising.
-
1
