How to Get Corporate Sponsorship

Learn how to get corporate sponsorship by using this step by step guide. Corporate sponsorship is a great way to raise much needed support and resources.

Instructions

1. Determine exactly what resources you need from prospective corporate sponsors.

   Be specific and quantitative. Vague requests show a lack of planning and organization. Corporations need to feel their contributions will tangibly make a difference to a well thought-out cause.

2. Brainstorm how your corporate sponsorship can be mutually beneficial.

   Don't think solely of ways that a corporate sponsorship can help you. Instead look at the situation from the perspective of the corporation. What's in it for them? Be able to articulate specific benefits of the relationship. Common reasons why companies sponsor events, other organizations, and individuals include advertising and community involvement.

3. Create a list of corporations that are prospective corporate sponsors.

   There are two categories of corporations you should target. First, target corporations that are in your region, having local ties to the area. Realize that physical proximity is a mutual interest in itself. Second, determine corporations whose mutual interests are strongly connected to your own. Ideally, your first priority should fall to local corporations with strong connections to your specific goals. As a corporations physical proximity wanes, a strong mutual purpose becomes increasingly important.