How to Sell Health & Life Insurance Policies
Insurance agents can be licensed to sell various types of property and casualty products as well as life and health insurance products. If you want to sell life insurance policies you will need to obtain an insurance license to sell the product. A license can be obtained in your state by taking a licensing exam and paying the appropriate fee. Once you have a license, you need to decide the best way to offer your services to clients.
Other People Are Reading
Instructions
-
-
1
Provide a way for clients to save money on their insurance. Focus on addressing your clients' financial needs instead of offering new products to purchase.
-
2
Design a marketing message that will attract clients to your business. Include any discounts and money-saving options that are available for various health and life insurance products.
-
-
3
Show clients how to save money on other insurance products that can be used to purchase a health or life insurance policy. You can show clients how increasing their deductibles can reduce premiums that are paid for other policies.
-
4
Find any discounts that are available on a life insurance policy and other policies such as a home or auto policy. Your clients may be surprised to learn that when more than one policy is purchased with the same insurer they can qualify for a multipolicy discount.
-
5
Tell your clients how they can use the cash value component of a whole life or universal life insurance policy to gain access to funds when they are needed. Your clients may not know what the cash value component of a life insurance policy is or how it is used to accumulate value.
-
6
Promote products that have the potential to lower the amount of taxes a client will need to pay. A high deductible health insurance policy can be set up with a health savings account. This type of account is funded with pretax dollars that will lower the amount of income that is taxed.
-
1
Tips & Warnings
You will need to develop a pitch that can be used to show clients why life insurance is important and how they can save money by purchasing a policy.
Do not try to sell a product that clients may not want to buy, because you can risk losing a sale of another type of insurance product.
