How to Promote a Book Using Squidoo

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By Virginia Allain
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Authors, particularly self-published authors, need to promote their book in a wide variety of ways. Making the information about the book and author available on the internet is important. Here's how to make a Squidoo lens to promote a book.

Difficulty: Moderately Challenging

Instructions

Step 1

Sign up for the Squidoo account, giving the usual information of username and password. Set up at least a minimal profile.
Step 2

Click on Make a New Lens. A lens is a webpage. Choose a title like Meet John Smith - Author or John Smith: Author of Life of an Ordinary Man. The first title works best for an author with multiple book titles.
Step 3

Write an introductory article describing the author.
Step 4

Choose the modules that fit your message about the author and the book. There are a variety of text and photo modules that you can fill with information about the author's books. You can create a photo slideshow of the author. Use an Amazon module to feature the author's books. Another Amazon module can feature "What the Author is Reading."
Step 5

Add a YouTube module if the author has a video posted to that site. If the book is nonfiction, you can link to YouTube videos on that topic.
Step 6

Select a Wikipedia module to provide information about a topic relating to the author's book subjects. For instance my mother's book is about growing up in the 1930s, so her Squidoo lens has a Wikipedia article about the Great Depression.
Step 7

Use the blog module and put in the author's name. It then brings in blog articles where the author is mentioned. There's also an RSS feed where you put the author's blog address. Whenever the author updates the blog, it changes on the Squidoo lens.
Step 8

Add to the lens a countdown module. Use this to count down to some event or important date for the author. This can be a book signing event or a book release date.