Things You'll Need:
- Usability Testing of Website Optimized Press Releases Business Blogging RSS and syndication
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Step 1
• Define clear and measurable goals for the site and take benchmark measurements.
• Keyword research - generate a glossary of keyword phrases that addresses both prospect needs and the content you’re publishing. Here is a list of the best keyword research tools as voted on by our readers
• Content creation plan - Think of it as an editorial calendar for your web site. You must PLAN on creating keyword sensitive content on an ongoing basis that adds to the user experience -
Step 2
Keyword mapping - Using a spreadsheet, map keywords to the page or category. Focus is important, 1-2 phrases per page
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Step 3
Keyword phrase order - Does the keyword order in the page match order in the query? Anticipate queries and match the word order: “luxury hotels Chicago” vs “Chicago luxury hotels”
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Step 4
Keywords and the buying cycle. Consider the content and where it fits within the buying cycle: Research, Consideration, Evaluation, Purchase
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Step 5
Keyword prominence (how early in the page content or title/meta description tag) - Guide: most important phrases high and to left
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Step 6
Write to inform and convert as your priority, not to rank. Title tags and meta description tags should be written with keywords in mind, but the focus must be on motivating the reader to click through or to perform some other desired action
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Step 7
Keyword in alt text of images, particularly of images that link to another web page. Keywords should be relevant to the page being linked to
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Step 8
Filenames containing keywords are useful, but do not change your entire site URL structure if you’ve already published another URL syntax
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Step 9
HTML site maps listing links to all pages or top level categories on the site are still a good idea
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Step 10
Google Webmaster tool and Yahoo Site Explorer accounts can provide useful crawling and link information/resources
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Step 11
For bloated pages, try to place JavaScript and CSS data in an external file to speed page load and to move content up in the document
