How to Add Traffic Driving Content To Your Website

Google is the top search engine and is responsible for a large number of daily searches.

In order to obtain high level placement on the search engines it is important to get a good site ranking from relevant content and keywords. Natural placement in search engine results are gained by creating quality content that answers questions people ask on a regular basis. It is important to keep the content up to date and fresh and to add more information on a regular basis. Other websites often link to pages that have good content and this also drives up the ratings of a particular site over time.

Things You'll Need

• Website

Instructions

1. Create a website or page that is focused on a particular product, service or theme.

2. Edit the existing content to create a page that offers fresh, relevant information about the topic or theme by using a number of variations on keywords that relate to the product or service.

3. Add articles about a product or service, news stories about the company or industry, or any of a number of related types of information on a regular basis. Add photos with captions that relate to the product or service.

4. Update existing content to remain current with changing times and rewrite paragraphs from time to time in order to say the same thing using different words just to keep the content fresh.

5. Add a blog page that allows users to create their own content or set up a comment section that allows users to leave feedback on articles or content that they view on the site.

6. Include social media tools such as a Twitter "Tweet" button, a FaceBook "Like" button or a Google "Plus 1" button to allow users to share their favorite information among their peers.

Tips & Warnings

• Add fresh content every few days and keep existing articles fresh with a small edit every few months.

• Obtain links to articles or information from other websites in the same industry.

• Avoid repeating variations of keywords just to get a high keyword count as this can be seen as spamming the search engines, which will result in a poor ranking.

• Avoid the link-building sites that provide poor quality inbound links to a page as this no longer works but instead incurs penalties from the search engines.

References

• Google: Search Engine Optimization Starter Guide

Resources

• Google: AdWords
• Facebook Developers: Getting Started
• Twitter: Create Cool Applications that Integrate with Twitter
• Google: Add +1 to Your Pages to Help Your Site Stand Out