Things You'll Need:
- Paper
-
Step 1
Decide what your target audience is based on your product or service. For instance, if the commercial is about the newest and hippest cell phone then the target audience may be teenagers.
-
Step 2
Research what your target audience likes or dislikes. You could accomplish this by reading studies that may appear in newspapers like the New York Times or scour the internet. Using the same cell phone example from before, we could say that teenagers are into texting and checking social network websites on the go. Therefore, the cell phone's feature that you want to advertise will be the texting.
-
Step 3
Research at what time your target audience usually watched television the most. That way your commercial will be effective by actually reaching your audience. Also, pay attention to the chancels that your audience usually tunes into.
-
Step 4
Decide on what the message of your commercial is. Then decide what the best method of delivery will be for your product. Ask yourself if you want your commercial to be funny, sexy, sad, realistic, etc. For instance, a commercial for Axe Body Spray will most likely try to send the message that using Axe will make you irresistible. The commercial will most likely use attractive women throwing themselves at the men using the spray.
-
Step 5
Once you have your actual idea in mind you can begin to write the script. Remember that the images are also as important as the dialogue. Ensure that your dialogue gets the message across without dragging. After all, commercials tend to be only thirty to sixty seconds long.
-
Step 6
Read over your script aloud to make sure it sounds right when spoken. Get other people, such as friends, to review it and give you constructive feedback. If something could be removed or improved, then revise it.
-
Step 7
Once you have a polished script, then you are set to film.
