How to Get Free Exposure / Publicity

You can get exposure and attention on the web by writing and submitting press releases.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Something kinda noteworthy - news, an accomplishment, a product, service or affiliation
• a computer
• web access

1. If you're excited about your business, make a point of announcing it! Sure, you're posting ads or articles and sending emails, but have you done a press release? I'm not talking about newspapers or the AP, but there are a number of sites which do this on the web, and you'll have choices ranging from free to $100+ depending upon the distribution service you want.

2. Pick an occasion or event. When would you post a press release? When you have an announcement that is "newsworthy" and is more than just a marketing ad, because the publishers will review your post and won't want it to just be a commercial. Your occasion could be the launch of your business or a new product line, or perhaps a benchmark you've reached or award you've received.

3. Write like a reporter. When you're drafting your release try to think in terms of a news story with facts and with quotes. What happened with or to whom? What comments did that elicit? What might this mean to someone - be it you or someone else? Also think like a marketer - include keywords relevant to you and/or your business that can be found by search engines and individuals searching in your niche.

4. Pick a publisher or more than one. A premier server is PRWeb.com. Check to be sure your release is properly written, as it will be reviewed before it is put up. This publisher does charge for their service, but their distribution and links are greater than a free publisher such as Free-Press-Release.com. Other places to look into include: prleap.com, clickpress.com and express-press-release.com. Note that you can post essentially the same release to the different sites, but if you want to go back with the same publisher, you've got to have something different.

5. I found it interesting that PRWeb automatically activated the link I noted in my release. Check it out here: http://www.prweb.com/releases/2009/05/prweb2391584.htm
   Anyway - if you've got something to talk about - shout it to the web community!

Tips & Warnings

• You can find more publishers by searching for press release.

[luvthepanda]

on 9/2/2009 Press releases are definitely a great way to get to get free exposure and publicity. Thanks for giving an example of what a press realease looks like too ;-) 5* http://propsblog.com