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Step 1
Increase Visibility. Help potential customers find you in search engine results by optimizing your website with keyword-rich copy, meta tags, alt tags, and a site map. Make sure to display contact information prominently on your site. In addition to building credibility, this gives customers the option to contact you for more information.
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Step 2
Optimize for Faster Load Time. A slow-loading website results in a high bounce rate and diminished conversions. Test your page load time using various connection speeds to ensure that your site loads quickly. If necessary, decrease your site's load time by optimizing your HTML code and CSS, eliminating unnecessary or redundant items, and compressing images.
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Step 3
Simplify Site Navigation. Complicated navigation causes user frustration and lower conversion rates. Help visitors to quickly and easily find the products and services that they are searching for by categorizing your items by brand, price, or other relevant groupings.
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Step 4
Shorten the Path to Purchase. Requiring customers to navigate between several pages in order to make a purchase increases the likelihood of shopping cart abandonment. Adjust your path to purchase so that customers can make their purchases in as few steps as possible.
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Step 5
Conduct Multivariate Testing. Multivariate testing allows you to test more than one website element at a time in order to determine which combinations lead to the most conversions. Test different combinations of content, images, headlines and pricing in order to identify which elements consistently result in high conversion rates.
