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Step 1
Identify the key metrics of your email database. The basic information you'll require is the total number of people who have agreed to receive email from you. Include new subscribers that have joined since your last email as well those that have unsubscribed.
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Step 2
Calculate the bounce rate of the your email marketing campaign. To do this manually, simply subtract the number of undeliverable emails from the total number sent. If you're using email campaign software it should include reports that will track this metric for you.
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Step 3
Track the open rate of your email. This number will identify how many people are actually taking the time to open your email. You will most likely notice different rates based on several factors ranging from email subject lines, days and times of deliveries. Again, email campaign software will generally provide this information for you in report form.
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Step 4
Measure the response rate. This metric will show how many people are clicking through embedded links in your email marketing communication. Email campaign software will offer reports that will provide data on click through rates for individual links. This report will help you determine what information is most interesting and relevant to your customers. Armed with this knowledge you can better craft future email marketing campaigns.
