How to Run a Handbill Distribution Business

Handbills are flyers printed on a sheet of paper. Traditional marketing tactics can be expensive. Some business owners prefer handbill distribution. Flyers can be distributed to a specific geographical area quickly. All employees must be friendly and enjoy person to person interaction. A major concern for handbill distribution business owners it hiring honest employees because flyers can be dumped in one location. However, this business allows aggressive business owners to make money marketing products and services for numerous companies. A handbill distribution business can be started for $500. The annual profit potential is $15,000 to $20,000.

Difficulty:

Moderately Easy

Instructions

1. Develop sample handbills. Use computer, graphic design software and printer to create and print your business flyer. Do not clutter information.Use simple designs.

2. Promote service. Hands deliver your company flyer to prospective clients. Explain your business. Highlight ways for prospective clients to generate business through flyer distribution.

3. Manage crew. Assign specific distribution locations. Contact retailers and restaurant owners. Obtain permission to place business flyers on windshields. Offer to list business information free of charge.

4. Create crew incentives. Encourage maximum distribution. Offer a bonus for best marketing associate. Require name and address of flyer recipients when possible.

5. Spot check. Inform crew of your intentions. Anticipation of a spot check will promote compliance from dependable employees. Physically go to distribution locations after crew has canvassed area. Observe flyer placement. Several flyers should be visible. Do not expect to see flyers on every windshield in parking lot. Patrons constantly come and go.

Resources

• How to Choose a Business to Start