How to Release CDs Without a Record Label
For independent music artists, the idea of releasing a CD may seem like an unattainable dream. The music industry has often made it necessary for artists to need record deals to release their music. With advancements in the digital age, including online music stores and social networking sites for bands, it's become easier than ever for independent artists to control their music by releasing it to the public under their own terms.
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Instructions
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Pursue a financial backer, or apply for a loan. Financial assistance may be beneficial as you pay for things like studio time, packaging, promotion and distribution.
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Design the cover art yourself with a graphics program, or ask an artistic friend to help. Burn copies of the CD, and print the covers yourself. Purchase CD cases in bulk or print sleeves. For a more professional package, contact a recording studio that offers these services.
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Tour to promote your album, and sell CDs at your shows. Interact with the crowd, and give out your band's website or social networking page so new fans can find your music.
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Get your music into stores. Offer your CD to record stores on spec to show that it will sell. If the CD sells successfully, the store owner will likely request more copies. Since distributors are less likely to back an unknown artist, join or form an organization that distributes indie music to stores.
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Place your music on an online music site like iTunes or CD Baby. There are fewer costs for packaging, although you won't be able to sell your digital album for as much as a physical CD.
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Tips & Warnings
Purchase advertising on late-night TV or radio since the rates will be more affordable.
Play free local events to gain publicity and media contacts.
Network with staff from radio stations to build relationships and potentially get your music played on the air.
Work with other local artists to put on shows and help promote each other.
Performing live shows is an effective way to make money to finance your CD.
References
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