-
Step 1
Write for people, not search engines. Even though you may have spent hours trying to find the right SEO keywords, it’s important to keep in mind that people are the ones who actually will be reading your content. SEO helps human visitors find your site, but it’s up to you to provide the quality content that will keep them there once they arrive.
-
Step 2
Avoid duplicate content. If you’re hiring freelance Web content writers to prepare the text for your site, make sure you choose an experienced professional. Run everything through a plagiarism detection tool such as Copyscape before it is posted. Then, get in the habit of running your site text regularly to make sure other unscrupulous people aren’t appropriating your content. The SEO penalties for duplicate content don’t take into account whether you’re the plagiarist or the victim of plagiarism.
-
Step 3
One of the best SEO tips for Web content writing is to avoid keyword stuffing. A good rule of thumb is that keywords be repeated approximately four to six times in 350 words of content. For maximum effectiveness, each page should be optimized for no more than three different keywords.
-
Step 4
Keep your content current. People who are interested in SEO often focus heavily on choosing the keywords, but fail to realize that search engines can detect how often a site is updated. Adding articles to your site regularly or including features such as blogs, forums, and online photo galleries is a great way to improve your search engine rankings.
-
Step 5
Break your content up with headings, subheadings, and bulleted lists that incorporate your keywords. This will help SEO rankings in addition to making your content easier for human readers to comprehend. (Research shows that people tend to skim Web content as opposed to reading articles word for word.)
Comments
ViktoryaHale said
on 11/12/2009 Excellent SEO tips and this is wonderful advice for any freelance writer wanting to earn money on websites, like eHow.