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Step 1
Pick a niche. When trying to choose the right SEO keywords, you need to pick a topic that hasn’t already been done to death. Think about specific niches instead of general areas. For example, “saving money” is probably too broad of a topic. However, “how to save money on groceries” is helpful and relevant to a very specific audience.
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Step 2
Choose both head terms and tail terms for your articles. Head terms are keywords that are short with a high search volume, while tail terms are longer keywords that are more specific and have a lower search engine volume. The best strategy for optimizing a Web site incorporates both of these SEO keyword types.
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Step 3
Consider how much a particular keyword pays. If you’re interested in trying to choose the right SEO keywords, you obviously want to know how to make as much money as possible from your web content writing. Some keywords are worth just pennies per click, while others can earn you several dollars each time someone clicks on an ad that’s displayed on your page. Google Adwords has an online tool you can use to determine the approximate value of the keywords you’re considering.
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Step 4
Decide which words are grammatically correct. While it’s find to write articles that appeal to search engines, you don’t want people to be completely annoyed when they come to visit your Web site. If keywords are awkward, remember that you can use plural forms or add prepositions to make the keyword more useful.
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Step 5
If possible, monitor how effective your previous keywords have been at generating traffic for your site. Google Analytics can tell you which pages on your site are the most popular and where your traffic is coming from. If you run a site about weddings and your most popular pages are related to beach weddings, this information can help you determine that choosing the right SEO keywords should involve picking several terms related to how to get married on a beach.
