How to Write a Press Release That Will Get The Media's Attention

Learn how to write an effective press release that will get you press!

Difficulty: Moderate

Instructions

Things You'll Need:

• An hour of time and a computer
• Specific details on what you want to promote

1. Add your contact information and a heading to show it's a press release at the top of the page and create a catchy headline that explains what you are trying to promote in a fun and informative way. Nothing that will confuse the reader. Keep in mind who your audience is--the media and tie into something that is currently in the news.

2. A detailed first paragraph is essential. It should spell out the 5 Ws--who, what, when, where and why. All the crucial information the media will need should be in the first paragraph. The media may only read your headline and first graph.

3. Add a few more paragraphs that include quotes, background and bio information on the product, person or event that you are pitching. Make sure to include a web link. A press release never needs to be more than one page. Remember, it's an overview!

Tips & Warnings

• No PR hype--it is a press release (informative) not an ad
• No wordy jargon. Make your points clearly.
• If you are using stats, make sure you site them
• Write the press release for the audience you are trying to reach. Is it for the business media or daytime TV?

[treasuresyw]

on 10/26/2009 Thanks for the tips on writing a press release. Peace.