A subscription mailing list is an important tool that can be utilized for customer relations, social networking or any style of notification service. When done correctly, subscription mailing lists allow easy distribution of information among a wide array of interested consumers. E-mail services can be greatly enhanced by the use of HTML tags, which allow for extensive formatting of e-mail messages.
Things You'll Need
- An e-mail account
- Basic computer knowledge
- Internet access
Set up a subscription mailing list. This can either be done through your current e-mail service provider, or by paying for the services of a third party subscription mailing list provider, such as Fast Sender or ActiveCampaign. Although it costs more, subscription mailing list providers offer more in-depth services, such as delivery reports or a wide array of pre-formatted templates. If you plan on using HTML tags extensively, do not use a pre-formatted e-mail template, as this can create confusion in the formatting.
Familiarize yourself with basic HTML tags. According to a number of Internet testimonials, w3schools.com is an extensive repository of HTML tagging information. From the homepage at w3schools.com, you should see four boxes in the middle of the page. Focus your attention on the Web Building Tutorials and Web Building References boxes. Clicking on the Web Building Tutorials link will begin to direct you to HTML tutorials available on the website. Clicking on the Web Building References link will begin to direct you to reference material for HTML tags. Remember, HTML language can be used by both websites and e-mail; what you learn for one can most likely be used for the other.
Practice using the 'anchor' HTML tag. The anchor tag, <a>, is used anytime an HTML coder wants to include a hyperlink or bookmark in their work. In order to include a hyperlink in your e-mail to the URL www.ILoveCheese.com, type the command <a href=http://www.ilovecheese.com&gt;HTML&lt;/a&gt;. The anchor tag is never used alone, but is combined with a number of other HTML attributes for a variety of functions. The 'href' attribute allows an anchored piece of text to become a hyperlink. The 'name' attribute allows the anchor to be named for bookmarking. If you want a reader to be able to jump down to a section of text, use the anchor tag and write the command <a name="jump">Text</a>, where 'Text' is the word your reader will be jumping to. At the top of your e-mail, write the command <a href="#jump">Jump to Text</a>. If done correctly, it will be seen in your e-mail as a hyperlink entitled 'Jump to Text'. Send yourself an e-mail utilizing both these tags to practice.
Practice using the 'mailto' HTML tag. The 'mailto' tag creates a hyperlink within an HTML document that can be clicked on to open a blank e-mail that includes a specific e-mail address in the recipient box. In order to create a 'mailto' link that opens an e-mail to be sent to firstname.lastname@example.org, type the command <a href="mailto:email@example.com">Email</a>. Send an e-mail to yourself using this HTML tag to see if you've done it correctly.
Practice using HTML tags that modify text formatting. The main tags you will be using are italics, bold, small text and big text. In order to format any text, simply surround with the opening and ending tags for text formatting. The opening tag for italics is <i>; for bold text, <b>; for big text, <big>; and for small text, <small>. The ending tag, as for every HTML ending tag, is the same as the opening tag, but with a backslash (/) after the opening carrot. Thus, the ending tag for italics is </I>, the ending tag for bold is </b>, and so on. Send a few e-mails to yourself using text formatted with these text formatting tags to see the effect that they'll produce.
Send an e-mail to subscribers using your subscription mailing list. Utilize the tags that you have learned so far. A variety of other tags exist for use with e-mail applications, so make sure to keep researching until you've found the perfect format for use with your subscription mailing list.
- Photo Credit Photo by Patrick Quinn-Graham (License: Creative Commons Attribution)
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