How to Build a Corporate Event Team
Whether you're building a corporate event team within a corporation or creating a team that will work on behalf of a corporation, building such a team takes time. Because events are visual experiences, if components are implemented in an inefficient way, it shows. The key to having a successful event team is working with people who are experts in their roles and who know how to work effectively on a team.
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Instructions
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Fill the logistics role first. A logistics manager (or logistics coordinator) is responsible for securing the venue and any needed material resources and for coordinating the details for the other components of the event. Typically, the other event managers report in to the logistics manager. The logistics manager often works closely with the venue's event coordinator.
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Fill the role of hospitality manager. The hospitality manager is responsible for any requests related to catering, food, or beverages. The hospitality manager should also work with the venue's event coordinator to ensure proper licensing to serve alcohol or to utilize preferred caterers.
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Fill the role of program manager. The program manager (or production manager) is responsible for the details or program for the event--for example, securing a speaker or entertainment, setting the schedule for the event, handling any audiovisual (AV) requests, developing handouts or information packets, etc.
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Fill the role of guest services manager. The guest services manager manages the guest list, sends out invitations, organizes RSVPs, acts as a liaison to guests to provide lodging or travel arrangement, organizes seating, and performs troubleshooting during the event for any registration or attendance issues.
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Fill the role of budget manager. The budget manager is solely responsible for ensuring that all costs incurred are in line with the event's projected budget. Someone serving in one of the above-mentioned roles can also take on this responsibility; it doesn't necessarily have to be a distinct person.
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