How to Introduce Friends and Family to Your Business Opportunity

Are you apprehensive about sharing your new business with others? Getting exposure for your business opportunity is the key component of network marketing. Start by marketing your business to your warm market: friends and family. However, this task often proves easier said than done if you don't know the proven method. Follow this process to learn the best way to approach your warm market.

Instructions

Lead With the Product or the Business?

1. Become a product of the product. As a network marketing distributor, you should be your own best customer. Use the products you are offering, as it will make a great testimonial.

2. Introduce friends and family to the product. Only mention the business opportunity after they have tried and enjoyed using the product. It's a good idea to give out a few samples to encourage long-term use.

3. Establish a track record of success. You will find that once you develop some level of success, you will gain credibility with your friends and family. Success may come in the form of how healthy you look and feel after using the products or by way of commission checks.

4. Become a good listener. Once friends and family begin showing some interest in earning extra income, it is the perfect time to lead your conversation to the business opportunity. They might mention that Junior is going off to college soon, their health insurance premiums are on the rise, or that they're thinking of trading in their car. These examples and others will provide you with an opening to educate them about your business opportunity.

5. Establish the value vs. cost. It is inevitable that the question of cost will arise when discussing any business opportunity. The best way to overcome this objection is to determine which part of the business opportunity would be of most value to them. Customers only believe something costs too much when they don't perceive the value they receive is worth more than the actual cost.

6. Initiate the invite. Now that you have friends and family who have used the product, can see the benefit to starting their own business, and recognize the value as being far greater than cost of entry, it is time to invite them to attend a business opportunity presentation with your organization.

Tips & Warnings

• Network marketing is not the business for those who want to make a fast buck. Financial success in network marketing requires consistency, dedication and persistence. Find friends and family members who already demonstrate these qualities.

References

• First Class MLM Tools