Things You'll Need:
- Public library
- SRDS mailing list directory
- Postcards
- Website or affiliate program
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Step 1
Create an advertisement about your product or service consisting of 30 to 50 words.
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Step 2
Put your website domain and phone number in the ad.
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Step 3
Create your own postcards at OvernightPrints.com or VistaPrint.com and put the ad content with your website and phone number on the postcards.
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Step 4
Order the postcards.
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Step 5
Go to your public library (usually your main library) and ask for the STANDARD RATE AND DATE SERVICE (SRDS) mailing list directory. This is a mailing list directory of companies that rent their mailing list. You will find mailing list resources of customers who are already buying similar products and services that you are trying to sell. The idea here is to sell to people that are ALREADY BUYING what you're selling.
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Step 6
Search through the SRDS mailing list guide and identify mailing lists categories that are similar to your product or service.
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Step 7
Locate the name of the mailing list broker for that mailing list in the information area for that particular mailing list and contact the mailing list broker.
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Step 8
Give the mailing list broker information about the product or service you are selling and tell him/her that you would like to rent the list advertised in the SRDS mailing list guide. Your mailing list broker will help you better target the exact customer that matches you preferred customer profile based on criteria such as the product purchased, the amount of the purchase, how they bought the product (mail, seminar, internet, etc.)
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Step 9
Your mailing list broker will want to see a sample of your mailing piece, in this case, your postcard that you created with OvernightPrints.com or VistaPrint.com
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Step 10
You will need to purchase 5,000 names usually at a minimum. Expect to pay $100 per 1,000 names - usually about $500.
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Step 11
When you get your mailing list and postcards delivered, place your mailing labels and appropriate postage on the postcards.
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Step 12
Mail the postcards.
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Step 13
Wait a few days and you will have PRE-QUALIFIED BUYERS from the mailing list you have purchased visiting your website and calling you about your product or service.
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Step 14
Create an opt-in email form on your website, so when people visiting your website, they can opt-in to receive more information about your product or service by email autoresponder.
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Step 15
Re-invest the profits from your sales into more and more postcards.
