How to Create Candy Displays for Party Stores
Effective product displays incorporate basic visual merchandising strategies. A fundamental principle of retail store design is to place demand merchandise far from the entrance, forcing customers to pass by impulse and convenience items. Apply this principle by visualizing the path a party planner on the hunt for candy might take through your store. Typically, this means you should place bulk candy deeper in the store than individually packaged candies, which should be near the register to entice queued customers.
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Things You'll Need
- Any kind of candy your party store sells.
- Display fixtures appropriate for your candy and your space.
Instructions
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Install appropriate shelving for a permanent candy display. If you plan to display the candy in the manufacturers' boxes, flat shelves will do. If your budget allows, install a display unit specifically designed for retail candy sales.
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Light the display, or place the display in a bright location. A bright halogen light, for example, will highlight candy wrappers to draw customers' eyes. A dimly lit display doesn't attract attention.
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Choose a theme for seasonal candy displays. For example, beach and summer scenes work well during warm months, while Halloween, Thanksgiving and holiday themes help sell candy during the fall and winter. If you have several candy displays, each should have its own spin on the party store's current theme.
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Incorporate colors and imagery appropriate to your theme. The goal is to catch the eye of a passing customer, so choose vibrant, relevant colors and images. For example, pastel colors, eggs and rabbits are typical spring decorations. Winter holiday colors are red, white and green. Halloween displays might feature bright greens or yellows over black backgrounds, incorporating ghosts, vampires and other spooky images.
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Write clear, compelling copy to sell the candy. Keep it simple. A two-word "on sale" sign is enough to catch the eye, but customers will walk right past long sales pitches. Have a local print shop create your signs, or print them yourself. Handmade signs might turn off customers.
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Group the candy within the display to achieve a balance between convenience and effective product presentation. For example, place chocolate bars near each other so customers don't have to hunt through an entire display to find a particular item. Within each category, place the merchandise you want to push in highly visible locations, such as along the top row.
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Tips & Warnings
Visit thriving competitors to learn what techniques they use. For example, spend a day analyzing how other party stores organize their stock to maximize sales. Incorporate their methods when you design your candy display.
References
- Photo Credit Photos.com/AbleStock.com/Getty Images
