How to Choose Wire Racks for Every Display

Wire racks are an affordable way to display products in a store or boutique. These racks promote visibility of store products, such as magazines, smaller objects and folded clothing. Displaying items on wire racks also provide accessibility, so customers can see and touch the items before deciding to make a purchase. However, as a business owner you must make some decisions regarding what types of racks you need and what works best for your store space.

Things You'll Need

• Display space (and the knowledge of which display space you want to use).
• Merchandise (and the knowledge of which merchandise you want to display).
• Depending on your display space and your merchandise, perhaps additional display fixtures such as plastic containers.

Instructions

1. Walk through your store before purchasing any wire racks. Use a measuring tape to measure the wall space available for the wire rack displays. Also measure the floor space, as you do not want a wire rack to take up too much floor space in a smaller store. Write the measurements down and use them while shopping for the display racks.

2. Write a list of all the items you wish to display on the wire racks. If you are walking around in your store, determine where these items will be displayed. This will help you determine how many wire racks you need for your store and what items and products will be on what racks.

3. Check the spacing between the wires on the wire shelving racks, as larger shelving racks may have larger spaces between the wires compared to smaller shelving units. If you are displaying smaller items or fabric products that may slide through the wires on the larger wire shelves, consider purchasing a couple of smaller shelving units rather than a single large one.

4. Purchase magazine display wire racks if you plan on displaying magazines, brochures or any other booklets that have attractive and creative front pages. These wire racks display the product in an upright position, so the cover is visible compared to wire shelving racks where the magazines would be displayed in piles.

5. Use corner wire racks for smaller spaces or to display certain products, such as sales, new releases or monthly bargains. Corner wire racks provide a couple of shelves that allow you to showcase products. Corner units are ideal for smaller spaces or for stores that do not have longer walls for larger wire racks.

6. Purchase specialized wire racks for smaller products, such as spice bottles, wine or oil bottles and paper packages. Special-designed wire racks bring more attention to the products compared to being placed on a large wire rack with a handful of other products.