How Start a Club Promotion Business
People who enjoy the fast pace of night life often thrive in the club promotion business. These professionals are hired by night clubs and restaurants to essentially throw a party, market the party and drive up head counts for the club. Although there is a payoff, with Indeed.com reporting an annual income of $65,000 (see Resources), this career does require business owners to work into the wee hours of the morning, and all weekend long.
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Instructions
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Get experience in the business. If you don't have any direct experience in club promotion, consider working for a club promoter or shadow a business owner in a non-competitive market. Often, larger promoters will subcontract some of their work, and pay these individuals based on the head count of the event. This will give you an opportunity to get hands-on experience and network.
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Create a marketing plan. Marketing plays a heavy role in the club promotion industry. Decide which niche you'll serve, such as downtown restaurant and bar owners, and your unique value preposition to business owners (what makes you different from competitors). You'll also need to create a marketing budget, which should include promotional flyers, business cards and an expense account for lunch and dinner meetings with prospective clients.
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Create a "buzz" about your promotion services. When starting a club promotion business, the majority of your time will be spent attracting new clients. Use online tools such as social networking sites and forums. Also, create an online newsletter for club owners with industry-specific information, like: "5 Tips for Maximizing your Friday Night Revenue." And most importantly, you'll need to cold call businesses in your target market.
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Set up a website. As a club promoter, a website is a must have. While attending events, hire a photographer to capture the fun. Then, pass out cards to attendees, allowing them to download their pictures from your website. This will help spread the word about your services.
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Fine tune your business model. As with any business, gaining more experience will provide opportunities for improvement. After big events, dedicate a small chunk of time the next day to "debrief." Brainstorm what didn't go well, and what was a success--and fine tune areas that need improvement.
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Tips & Warnings
Hire an accountant. As far as taxes are concerned, your first year may be a little tricky. An accountant can help you navigate your local tax laws to ensure you're covered.
Don't forget to apply for a business license. This can be accomplished by contacting your local city hall department, and typically costs about $50 to process.
