How to Design Standard E-Mail Stationary

Knowing how to design e-mail stationary allows businesses or individuals to effectively communicate with the audience they are targeting. Well designed e-mail stationary allows businesses to establish their business identity or branding as well as being able to convey their message to their customers. This also applies to individuals sending out e-mails for special occasions or announcements to their targeted group. Producing well designed e-mail stationary is certainly an endeavor worth pursuing.

Things You'll Need

• A targeted audience to whom you want to effectively communicate.

Instructions

How to Design Standard E-Mail Stationary

1. Develop your design plan. This will involve identifying the target audience you are wanting to reach, the purpose of the e-mail or e-mail campaign and writing down your specific communication goals. A series of questions will help flesh out the plan. What is the purpose of the e-mail? Does the content of the e-mail support what I want to communicate? For the particular communication message is e-mail the best medium?

2. Keeping in mind that the key factors of your design involve brand, urgency and value begin the e-mail stationary design process. Also note that you can get assistance with any or all of the design steps from a number of companies online.

3. Design an effective From Name and Subject Line. Make sure your From Name is instantly and easily recognizable because it has to compete with e-mails in a crowded inbox. The Subject Line should be less than 50 characters and even less for mobile users.

4. Next design the Preview Pane and the entire Opened E-mail message. When it comes to the Preview Pane it is important to note that the e-mail does not to have to be open to see the content. This is why your main message needs to be located in the top 4 to 5 inch left corner so it can be visible in the Preview Pane. In designing the Opened E-mail message make sure to place the main theme at the top. This could be things like requesting action or detailing a table of contents depending on the general thrust of the e-mail. Throughout the body of your e-mail message keep your design logical and branded and use spacing, bullets, borders and colors effectively.

5. Send out your customized well designed e-mail stationary to your targeted audience.

Tips & Warnings

• Continue to look for improvements in your e-mail stationary by testing different designs. Know your audience and design for your audience.

References

• E-Mail in an Instant: 60 ways to Communicate With Style and Impact; Keith by Bailey and Karen Leland

Resources

• Constant Contact
• eROI Email Marketing