How to Write an Ad to Sell Your House By Owner
If you plan to sell your house yourself instead of going through a realtor, you'll need to create an effective advertisement that attracts the right potential buyers. Highlight your home's best features, the perks of living in your neighborhood and provide all the necessary information so that house shoppers call you up for a tour.
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Instructions
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Include all the information that buyers want to know. They want to know the asking price, the location and number of bedrooms and bathrooms. Provide an address so that buyers can easily take a trip to your home instead of driving around looking for "Sale By Owner" signs. Include your phone number in the ad so that buyers can contact you.
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Ad space is at a premium so use the space effectively with a catchy headline that draws the buyer in, succintly describes the home's best feature and gives buyers a reason to take a look. You may want to close with "will sell quickly."
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Describe the home's special features such as convenient location for commuters, a pool, lots of acreage, finished basement, a home perfect for a growing family or proximity to schools. Consider what originally attracted you to your home.
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Keep it simple. Don't write long sentences or go into painful detail about each aspect of your house.
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Test the ad with your friends and relatives. Ask them to make comments and suggestions about the ad to see if it works or doesn't. Put your ads on Internet listing sites and traditional newspaper real estate listings.
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Tips & Warnings
Remember that 75% to 90% of buyers today look at the Internet first to find a home for sale. Research the best local place to advertise your home on the Internet.
References
- Photo Credit Brand X Pictures/Brand X Pictures/Getty Images
