How to Label a Product
The first thing consumers look at when perusing through aisles of products is the product labels. Attractive labels that stand out draw consumers to products they've never used before. Product labels also create brand awareness, so that consumers can easily find a product they use frequently because they know what the label looks like and recognize it. There are several elements that go into labeling your product.
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Instructions
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Designing a Label
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Determine the size of your label. Figure out whether the label will cover the entire surface of the product packaging or just enough to get attention. Calculate measurements so that you know what space you have to work with.
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2
Design a logo for your company, if you haven't already. Logos are crucial to branding your products and your business. Once you decide on a logo, it needs to remain consistent on every product, advertisement and piece of correspondence that goes out your business doors.
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3
Consider the labels of competing brands for the same product. Make sure that your label colors and design aren't too similar. Otherwise, consumers won't be able to recognize your product on the shelf as easily.
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4
Include pertinent information on the label. Top priorities are contact information for your business and ingredients lists for food, cleaning products and other items that will expire over time, whether through consumption or use.
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Implement elements that will attract the consumer's attention. If the product is a new flavor or scent, put a large "NEW" on the label. Use phrases that appeal to consumers, such as "environmentally friendly" or "all natural" (if those phrases apply to your product).
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6
Generate bar code data and add the bar code graphic to your label so that retailers can scan the item for inventory and consumer purchase.
Labeling the Product
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Print one copy of the finished label design and apply it to the product packaging to determine correct placement and to make sure the label looks appealing.
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Examine labels periodically during mass production to make sure there are no printing errors, smudges, misspelled words and the like before adhering them to product packaging. Make certain there is uniformity.
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Organize an assembly line for placing the labels on product packaging. You can do this with employees, if your company is small, or with machinery if you have the budget.
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Tips & Warnings
If you're having trouble designing a label (or a logo for that matter), consider hiring an advertising agency or design firm to help.
References
Resources
- Photo Credit Stock.xchng
