How to Make an Evaluation Form
Customer feedback is an important part of perfecting the products and services your business provides. Knowing specific details about what customers like and don't like can allow you to make necessary changes or work to advertise the strong points of your business. While some customers may offer their feedback willingly, you can get the exact information you're looking for by asking customers to fill out evaluation forms after they use your product or service. Follow these steps to create one.
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Instructions
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Designing a customer evaluation form
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Brainstorm and list on paper what information you want or need to know in order for your company to do better in providing products and services. Make note of areas that you feel may be strengths and weaknesses.
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Turn that list into questions for customers. Specific examples might be asking customers what they think of your logo, whether the prices you charge are fair and affordable for the product or service, or how long it took to receive their product or obtain service after contacting your business and placing and order.
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Design the evaluation form using a word processing program. Insert your company logo and contact information at the top of the form, or set up the page so the form can go on your company letterhead.
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Start the content of the form with lines for the customer's name, address, telephone number, and email address. You want to collect this valuable information to use for customer mailing lists later. Make sure to put on the form that providing this information is optional and means customers agree to let you mail them information in the future.
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Type onto the form the specific questions you want the customers to answer, followed by several blank lines for customers to provide their feedback and responses.
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Consider adding a rating system for generalized feedback. For example, ask the customer to rate on a scale of 1 to 10 your business's customer service, cleanliness of facilities, accuracy of the product ordered, satisfaction with the services provided, and other similar items.
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Make the evaluation forms available to customers that visit your business to buy products or include the forms in shipments with items purchased through a catalog or online. For service providers, mail an evaluation form to customers after completion of the service. However you distribute the evaluation form, be sure to include a self-addressed, stamped envelope to make it easier for the customer to submit it.
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Tips & Warnings
Take the feedback contained in the evaluation forms you receive seriously. If someone takes the time to fill one out, then that customer probably has something important to share with your business. Consider making changes to the product or services you provide if you see consistent and similar complaints or suggestions for improvement. Another way to distribute evaluation forms to customers is by putting them on your website in survey format or distributing them by email to your client mailing list.
