How to Make a Corporate Video
One of the best ways for a corporation to train employees or get the word out about exciting company developments is to make a video. In the past, these were usually expensive, boring affairs, but the proliferation of affordable HD cameras and desktop computer editing programs has made making a corporate video easier than ever. Making a video is also a social pursuit, so with the right planning and an eager cast and crew, you'll be able to make a video that will be entertaining and communicate the proper message.
- Difficulty:
- Moderate
Instructions
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1
Work out the script. This is the most important part because when you are writing the script, the movie just gets better. (When you're filming and editing, it tends to get further away from your original vision.) First, articulate the message you want the viewer to get after viewing the video. Create upbeat scenes that get this across. For instance, if you're making a video that reinforces the great customer service your company provides, include a scene in which a displeased customer confronts an employee and leaves happy.
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2
Plan how you will actually shoot the script. This is called preproduction. Go through the script and find a real-world location that works for each setting required. Cast actors for each role and give them a copy of their part of the script so they can begin memorizing their lines. Secure the equipment you will need. If you don't want to purchase a digital video camera, you can rent one. You'll also need boom microphones to capture audio. (If you don't have a boom, you can simply use a broomstick.)
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3
Rehearse each scene several times before you get to the set. As the director, you get to guide actors on their performances. In a video intended for corporate promotion or training, it can be really easy to go over-the-top, expressing an abnormal amount of enthusiasm for the company.
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4
It's time to shoot your video. Film each scene at least twice, just for insurance. Even if you don't know all of the technical details, if you have a good director of photography (the person who typically chooses film stock, oversees lighting and places the camera), he or she will be able to give you what you want with the right description. According to Mark Travis, "result directing" is a good way to go. You just tell your cast and crew what you want in plain terms and trust them to deliver.
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5
Edit your film with a computer program. These programs are powerful but can be hard to use. The website Mediacollege.com offers some helpful tutorials to give you a background in editing and can help you use programs such as Premiere Pro.
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6
Recut your film after getting some feedback from others. While you shouldn't listen to every critique you are offered, it's a good idea to take some of their clues into account.
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Tips & Warnings
Be sure to get the proper permits for any filming locations you don't own. Depending on the municipality, you may need a permit to shoot in public parks, for example.
