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Step 1
Instead of gathering email addresses slowly from family and friends, it is better to purchase bulk email addresses for a small cost. There are many websites that sells email address for a cost. The more you purchase, the lower the cost per email address. See resources for websites that specializes in selling email addresses.
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Step 2
Write a marketing page to promote your website and products that you sell. The marketing page can be an introduction to your products, a limited time discounts for the products, or free shipping on purchases over a certain amount. Use the company’s email address and send this advertising email to all the email addresses that you have purchased.
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Step 3
Another important part of mass email marketing is measuring its returns by calculating approximately how many customers bought your products because of the mass email marketing. This can be done by first estimating the average customers you get per day. If there are spikes in terms of the numbers of customers and mass email marketing was the only other advertising method used, then the total amount of customers minus average customers would be the number of customers brought in by mass email marketing.
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Step 4
In most cases, mass email marketing is effective because email addresses in bulk can be cheaply purchased for a one time fee. You can use these email addresses over and over again in your advertising campaign to attract more potential customers. One thing to note is that these mass email marketing yields the best results for products that are mid priced ($30-$200) and not specialized. If products are cheap, the return to offset advertisement cost might not make it cost effective. If products are too expensive, the conversion rate will be very low so that mass email marketing becomes ineffective in attracting potential customers.
Comments
sonni57 said
on 7/8/2009 Mass emailing is a great way to increase business thanks for the good advice.
velosity said
on 7/8/2009 Thanks. Something to think about.