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Step 1
As with your entire resume, take the time to research the company and position in which you're applying.
Word processing programs make it easy to customize resumes now, so you don't have an excuse to be generic even with similar positions and companies. You want to show that you're interested in this particular company and position and have taken the time and effort to learn more about both. -
Step 2
Be short and concise in your career objective--it should only be one sentence.
Cover letters are a better opportunity to be more detailed and passionate about why you want the position. A career objective is more of a hook--it tells the reviewer that you have a clear idea of what you want, and that you believe your skills, experience, and interests are a good fit for the position. -
Step 3
Lastly, it's important to be truthful and honest about your career objective.
In other words, don't say your objective is to be with company XYZ long-term if you don't mean it just to get the position. Obviously your life and career goals are going to change over time, but your career objective needs to be something you can address with sincerity if it's brought up in your interview.
