A brochure provides an effective way to disseminate various types of information. The type and depth of the message you intend to send out will play a large part in determining the type of brochure you create. From a simple one-sheet flyer to a more complex trifold or even quadfold brochure, you have a lot of format options at your disposal. By putting careful thought into your brochure's purpose, you can improve its overall quality and effectiveness.
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Difficulty:
Moderate
Instructions
1
Consider your audience.Think about who will be reading your information. Design the brochure to fit this audience. If you are creating a brochure for skilled doctors, for example, you may select a more complex and information-rich format than you would were you preparing one for schoolchildren.
2
List the basic information you are going to feature. Use this rough draft to determine the size of your brochure. If your list is lengthy, a trifold or quadfold brochure may be the best option, because these formats give you the most space. If the list is short, a simple flyer would likely function just fine.
3
Decide upon a method of distribution. The way in which you will distribute your brochure will play a part in the format you select. If you intend to mail the brochure, creating a simple postcard-sized option may be the best choice. If, on the other hand, you are going to hand deliver the brochure, you need not feel constrained in your format selection.
4
Have fun with shapes. To make your brochure more engaging, consider adopting an uncommon shape. For example, if your brochure is about the health benefits of fruits, creating a brochure shaped like an apple could make your flyer more engaging.
If designed well, brochures can be great marketing tools. They present a manageable amount of concise information and usually provide relevant graphics....
