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Step 1
Educate yourself about online dating services. Internet dating online is now a billion dollar industry with over 1000 online dating websites worldwide. To learn all you can about Internet dating, read "Online Dating Magazine," an online industry publication. There are also forums, websites and ezines that also deal with the business side of online dating websites. The best way to succeed with a lesbian online dating website is to learn what works and what doesn't..
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Step 2
Choose a good niche. With so many dating sites on the Internet it is very hard to compete. The best way to gain customers is to specialize. Instead of trying to cater to everyone, find a niche market to target. Offering online dating to lesbians is a very good niche. Many women-loving-women are looking for long-term relationships.
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Step 3
Purchase dating software. It actually is easy to start a lesbian online dating website because there is software available that sets up the site for you.. Dating Pro is one dating software application to check out. If you have a bigger budget you can hire a web developer to design and maintain the site. Hiring a lesbian or gay web developer can offer some invaluable perspective, but it is best to hire a person with experience in creating websites. Web developers and programmers can be found by placing ads or by referrals.
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Step 4
Set up the business. To start a lesbian online dating website you need to have a good domain name that appeals to lesbians and that is not already in use. You also need a web hosting company to host the site. There are many companies online that provide both services such a GoDaddy.com. But some people consider related to lesbian or gay online dating as being "adult content." Some web hosts won't host such sites. So be certain to find out before signing up with any company. The prices for a domain and hosting vary a great deal so it is best to check out several companies before joining.. There are other details as well that any business owner has to deal with such as a business license, bank account, tax identification numbers, accounting system and other important parts of running an online business. The Small Business Administration (SBA) and Entrepreneur.com both offer information on starting a new business whether online or off.
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Step 5
Publicize the online dating website. Once the site is live you need to get traffic. This traffic hopefully turns into members. Press releases sent to gay, bisexual, and lesbian magazines, websites, listservs, ezines and newspapers is a great way to get the work out. Also place display ads in lesbian publications or banner ads on lesbian websites to promote the site. These are all good ways to get attention for your lesbian dating site. Advertise both online and off. Another good promotional idea is to offer free membership for the first 3 months or to the first 1000 lesbians to join the site. This will to entice women to join. You can even have a free lesbian online dating website. By being free you may be able to get members who are reluctant to spend $30 or more each month to meet the woman of their dreams. Promote the fact that your dating website is free to all members. This will set your site apart from all those you charge fees each month. Some dating software programs come with numerous dating profiles. These profiles are false, but this does give the impression that the dating website is active and has many lesbian members. This will encourage other women to place real online dating profiles. If you want to run a more ethical online dating site, it will take more advertising and good website features to entice women to sign up with an unproven dating site. But it can be done. Reading books about marketing such as the Guerrilla Marketing books is also helpful in building your site and increasing traffic. There are also articles on how to market to the gay and lesbian community. There a numerous ways to market an online dating website. Many ways are free or low cost.
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Step 6
Entice lesbians to join. Having a dating site with a free membership helps to get traffic, but the best way to get women to sign up and give their email addresses is to offer them something of value. A good inexpensive gift is a free ebook on lesbian dating, lesbian sex, or on writing personal ads. Some sites even offer free coaching for writing profiles. Once you get a woman's email address you contact her periodically to remind her to submit her dating profile or ask her to refer lesbian friends and co-workers. Some online dating sties offer matchmaking services so that members can try to find dating partners for friends and family members. Lesbians also like to play Cupid. There are many ways to encourage lesbian to sign up with a dating site, especially if it is free
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Step 7
Offer great customer service. One way to keep the members happy with their membership is to offer excellent customer service. Resolve technical problems as soon as possible, respond promptly to emails, ask for feedback, and make it clear that you really care about offering a good experience for lesbians looking for love online. As your lesbian online dating website continues to grow in traffic, in time other businesses may be willing to pay to advertise on your dating site. The advertising rates can increase as the traffic and membership increase. Dating on the Internet can be very profitable. This is one way to have a successful lesbian online dating website.
Comments
pamey said
on 7/5/2009 hello everybody I came to know this site through a good friend of my and I have decided to be a memeber of this real auganezstion make a good frineds my name is pamela 29 years old gal not married yet looking foe a good partiner in life am a very simple person dont have any problem loving and careing please you can easily contact me through my email address below
pamelafervur@yahoo.com
God bless you