How to Write a Press Release for an Event
For a proven method to draw attention to the event you are planning, consider writing a press release. To write a press release for an event, you will want to follow standard press release writing techniques with slight modifications. As with any press release, you should write your event press release in a clear, concise manner that is both professionally written and interesting to read.
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Instructions
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Find out if there are any event press release specifications for the publication you are pitching. Before writing a press release for a specific publication, check with the publication to find out if there are any guidelines or restrictions when it comes to writing event press releases. Some publications may publish event notices as part of a calendar and not in press release format.
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Make your event press release stand out. If you want your press release to get top placement, you will want to make your event stand out. Think about what makes your event special and be sure to include that information in the beginning of the press release. For example, if you are throwing a July 4th party, make sure to explain what makes your July 4th party different than all the others going on.
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Use your press release title wisely. Include your basic event information in the press release title in an engaging manner in the press release title. If you will be writing the press release for online publication, you should also take into account search engine optimization techniques and use words commonly searched for in your title.
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Use your first paragraph to catch the reader's attention. Your first paragraph should summarize your most important event press release points.
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Give general information about your company or organization. Do not limit the press release to only discussing the event itself. Give a brief introduction to the company or organization that is planning and/or sponsoring the event. This will give credibility to the event and create interest for the company or organization at hand.
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Include admission details. Include in your event press release information regarding admission to the event. Is the event by invitation only? Is there an admission fee? Do you need to sign up in advance?
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Write about special guests. If you will have special guests, special performances or entertainment that will attract interest in your event, be sure to include this in your press release.
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Include event details. If the purpose of your press release is to increase attendance to your event, you should include relevant event details, such as date, time and location.
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Tips & Warnings
If you are writing the press release for the web, be sure to concentrate on search engine optimization throughout your writing.
