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How to Guerilla Market Your Band Online

Member
By mollieanna
User-Submitted Article
(1 Ratings)
Free Guerilla Marketing Tips from SunSign Graphic Design
Free Guerilla Marketing Tips from SunSign Graphic Design

My graphic design company, SunSign Graphic Design does tons of guerilla marketing for clients that can't afford to spend much on their advertising campaign, and need to bring in business quickly. I once did an entire 3 hour seminar just on free/cheap methods of advertising. There are hundreds of ways to advertise your band’s gig for free online, here are a few tried and tested methods to bring in the crowds.

Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Computer
  • Internet
  1. Step 1

    My secret ingredient for success in guerilla marketing: BE MEMORABLE - NOT ANNOYING.

  2. Step 2

    MYSPACE/FACEBOOK: Post the occasional bulletin for your friends... Reset your profile picture to something interesting. People take a closer look when they see something out of the ordinary, instead of your smiling face.

  3. Step 3

    CRAIGSLIST: Post ads anywhere relevant - forums, events, community, even one in the "free stuff" section, if you truly have something free to offer!

  4. Step 4

    FORUMS: If you use any forums where local folks hang out, post there. Perhaps a club/organization message board - put your site in your signature, or a community board, but just remember... don't be obnoxious! Keep your message in your signature, keep it simple, and enjoy the free publicity.

  5. Step 5

    EMAIL: Send out info to EVERYONE in your address book. Friends, family, colleagues, clients, whoever. You never know, maybe the client or colleague has a kid that would dig the show!

  6. Step 6

    AIM/ICQ/YAHOO/MSN: Set your away message and profile to info about the show on any chat service you use.

  7. Step 7

    BLOG: If you blog, make a blog entry. Blogging apps are great for getting pages to search engines quickly.

  8. Step 8

    LOCAL INDEPENDANT NEWSPAPER: Post in the free classifieds section, if they have one. Try their website, too! Many independant newspapers are offering free online classifieds to attract visitors.

  9. Step 9

    LOCAL NEWSPAPER MESSAGE BOARDS: You can also find free classified sections on your local or regional newspaper's website.

  10. Step 10

    LOCAL TELEVISION STATION WEBSITES: Many local television sites offer online communities for blogging, sharing links/information, and more. Some even offer free classifieds or event posting options!

  11. Step 11

    PRESS RELEASES: If you have an account to post press releases, many press release sites have a high refresh rate within search engines.

Tips & Warnings
  • Be sure to post concert dates and tour information well in advance, so your fans can plan on attending.
  • Upload a few sample songs to Myspace or Youtube and include them in your advertising.
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